A Study On Agency Sponsorship Essay - 1118 Words

Agency Sponsorship The group will be run by a License Master Social worker (LMSW) who getting supervised to became a License Clinical Social Worker (LCSW). The LMSW is very known in the community and works primarily with adolescents. The LMSW works part time with the local Boys and Girls Club of America. This provides access to a physical location for the group. The Boys and Girls Club America mission is, â€Å"to enable all young people, especially those who need us most, to reach their full potential as productive, caring, responsible citizens† (Boys and Girls Club Mission Statement, 2016). The group promotes self-care as well as improving the self-esteem of young adolescent females. This not only fits in with the mission, but the core beliefs of proving ongoing relationships with caring, adult professionals and life-enhancing programs and character development experiences (Boys and Girls Club Mission Statement, 2016). Since LCSW works for the local Boys and Girls Club there is no additional cost for using the space. Membership The group will service adolescent females in ages eleven to fourteen. This is a transitional time for most young girls. Most girls in this age group are in middle school or entering high school. Before 15 years old, adolescents will have been exposed to events that can influence their self-esteem in positive and negative ways (Young, 2009). Searcy (2007) states that â€Å"life decisions impacted by self-esteem included: (a) whether to engage in protectedShow MoreRelatedMarketing Definition and Importance1431 Words   |  6 Pagesanyone can do it. But as a business person you have to get rid of this view point and employ a professional marketing agency that will device your marketing strategy and help you execute it as well. 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It was estimated that tobacco related deaths would rise to 8.4 millionRead MoreThe Effects Of Youtube On The Content Creators And Their Audiences1463 Words   |  6 PagesYouTubers, Meredith was able to take hers to the next level and thus raise the bar for her competitors, yet this was only made possible through the sponsorship with surreal.tv. This is problematic for aspiring gurus, as they, without a following and therefore ability to form a sponsorship, are physically unable to compete with professional production agencies. This greatly complicates the emergence of amateur users, as YouTube is no longer a website with open and equal opportunity for all content creatorsRead MoreNike Strategy1302 Words   |  6 PagesIntroduction For this module Session Long Project I picked Nike, Inc as the multinational company to study. Here we will discuss the origin and history of this company and its profile. We will also cover Nike s international activities and how they managed to become today s world s leading supplier of athletic shoes, apparel and sports equipment. We will see how this company managed to expand internationally and control the sportswear arena completely by utilizing marketing strategy centeringRead MoreThe New Eu Regulation For Clinical Trials957 Words   |  4 Pagesreducing the administrative burden associated with the conduct of these studies. 2. Developing a single EU portal for applications, allowing all member states to participate, which should allow tightly defined subgroups (i.e based on genomics) to be recruited in adequate numbers. There will also be an EU database for safety reporting, preventing researchers from having to submit largely identical information on the conduct of the study separately to various national bodies. 3. Increasing the number ofRead MoreCase Study of Onida: Brand Analysis and Revival Strategies1627 Words   |  7 Pagesthe brand has partly moved from one marketing agency to another i.e. from Rediffusion to McCann Erickson. But as usual, when the agency changes, the entire brand elements changes. For Onida, the change till now unfortunately is always for the worse. When OM took the brand from Avenues, the famous tagline â€Å"Neighbor’s Envy, Owner’s Pride† and the Devil was taken off. The brand suffered for almost 10 years and has never recovered since .The change of agency from OM to Reinfusion again changed thingsRead MoreEssay On Change In Life1671 Words   |  7 Pagesthat every cent counts.† She placed the copper coin in my palm and curled my fingers close. â€Å"Now, you’re going with your parents. Bringing you was a last minute decision for them so behave. They are doing this for your future so listen, be good and study hard.† She smiled me then pulled me tightly into a warm embrace. That was the last hug I would receive from my aunt for 5 years. One month before I graduated from first grade, my parents told me that they were going to the United States. I knew something

Methods Of An Hr Professional - 1355 Words

1. Propose two (2) methods an HR professional could use to determine incentive pay. Specify the main manner in which the proposed methods take into consideration individual, group, and company performance. Justify your response. To be effective, incentive pay should boost the kinds of behavior that are most needed, and employees must believe they have the aptitude to encounter the performance standards. Employees must value and appreciate the rewards, and believe the pay plan is fair. Organizations can link incentive pay to individual performance, revenues, or other methods of success. They select incentives based on their budgets, anticipated influence on performance, and fit with the organizations broader HR and company strategies and objectives. As Hr. manager I will use the Merit pay system, and Gainsharing methods for incentive pay Merit pay is a system associating pay increases to ratings and evaluations on performance assessments. This system gives the biggest pay increases to the best performers and to those whose pay is comparatively low for their occupation. Organizations review merit upsurge grids in fluctuating economic and financial circumstances. â€Å"In companies that give yearly merit increases without a different raise for increases in cost of living, merit pay ends up serving as a cost-of-living adjustment and creates a sense of entitlement on the part of employees, with even low performers expecting them† ((Noe, Hollenbeck, Gerhart, Wright pg. 375 ) .Show MoreRelatedThe Concept and Importance of Continuous Professional Development (Cpd)1724 Words   |  7 Pagesimportance of continuous Professional Development (CPD) 1) Concept of CPD: CPD in other words known as Continuous Development, this is because the development of professional people increasing day by day and there is no end in 21st century. 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Consumer Traits and Behavior Paper Free Essays

The practice of making a purchase or the influence of purchasing habits consists of several unseen processes. Most of these processes consist of consumer traits, social, psychological, decision, and behavior processes, which are in need of research. Organized study has gathered several theories and reasons concerning how, and why consumer traits and behavior have influence concerning the purchasing process. We will write a custom essay sample on Consumer Traits and Behavior Paper or any similar topic only for you Order Now The consumer psychologist propose that each purchase made by consumers are in a number of ways influenced by components, such as cultural influences, psychological, and social processes, internal, and external factors. Consumers of today are demonstrating a desire for fresh products and services. Because of these desires, doors of opportunity are opened for consumers, marketing providers, and businesses to approve or disapprove new concepts. Organizations will need to conduct nationwide research concerning the consumer’s behavior, and his or her decision- making processes. The research will support a variety of roles and ideas for product development. A successful marketer understands the numerous causes, motivation, and influences of consumer purchasing. A psychological process occurs in the minds of individuals, and usually affects the individuals’ behavior. Concerning this topic, psychological process determines the consumer’s behavior. The team member will discuss three psychological processes, and three social processes. The team member will begin with psychological processes. Motivation: The internal force that encourages the consumer to take certain actions, Memory: Consumers use this process to store, acquire, retain, and retrieve information sometimes later. Perception: by perception, consumers interpret, and organize sensations that affect him or her, and important to his or her lives. A social process occurs in an individuals’ life or surroundings. An individuals’ social life may affect his or her patterns of behavior and interactions. Social influence processes include: Family and role influences: How individuals are raised and family roles often determine how he or she responds to the environment. Opinion leaders: Individuals are usually affected by those who influenced his or her life. Culture: Individuals may acquire similar or different interests, or likes. The importance of understanding consumer motivation will help businesses to develop marketing strategies that work. Businesses can communicate with his or her customer in ways that highlight his or her most valuable attributes. A successful business relies upon its capability to draw and keep customers, eager to buy goods and services at costs that will profit the business. Consumer perception explains how consumers and probable consumers view other companies, and his or her goods and service. Consumer perception becomes significant for a business because it can influence the customer’s behavior, which eventually affects the businesses profits. A variety of businesses spend huge quantities of capital to persuade customer awareness. Consumer perception can most times determine success or failure for a business. An example of this consists of an individual who own his or her restaurant, and the restaurant has a reputation for serving good food. The general perception would indicate that everyone should eat at this particular restaurant because it serves the best foods in town. This perception could boost revenue for the restaurant, but on the other hand if consumers had a negative perception about the restaurant, it could hinder profits. Consumer memory allows consumers to remember and identify information for future use. Therefore, memory plays an important role concerning the decision- making process of consumers, by moving his or her awareness and remembrance of marketing information. Consumers used information stored in his or her memory knowingly and unknowingly when making decisions. These decisions range from what brand and flavor of soda to drink or what manufacture, and type of car to purchase. By understanding these important processes marketers can better prepare to market new product and services to consumers. How to cite Consumer Traits and Behavior Paper, Papers

Reliability and validity

Question: What is the difference between reliability and validity? Which is more important? Why? What are the different ways of assessing reliability? What are the different ways of assessing validity? What are the different ways of obtaining validity evidence? Answer: Introduction Reliability and validity are the scales of measurement that is used in research methodology. However, both the terms sound as like they are similar in nature, but there are technical differences between them. Reliability Reliability is the scale or instrument of measurement that is consistent with its result. It means if any test is taken using any instrument for a particular subject and the result of the test will be similar in every attempt then it will be considered as reliable. Reliability is more concerned with the consistency and the stability of the test result (Bryman Bell, 2015). Validity Validity is the instruments or scale by which one can measure the outcomes of a certain research hypothesis about how strong the outcomes are. With the help of validity, one can answer the question such as are we right about the research methodology or the outcomes. Validity is more concerned whether the measure has been done with the right concept or not. Reliability and validity both are related with each other in the process of measurement. Reliability is the stability of the test score and validity stands for the accuracy of the test score. Technically both of them are important for a research methodology. It is also notable that research methodology can have reliability without validity but to obtain the validity of the result or the outcome it is very important to have reliability. It means without the reliability there is no existence of validity so it can be said that reliability is more important than validity (Cooper, et al, 2006). Different ways of assessing reliability The measure indicates about the extent of the biases and ensures measurements that are consistent across time and items of the instrument. There are different types of methods for assessing reliability is discussed below. Test-retest reliability In this process, the coefficient of the outcome can be obtained by repeating same measures for a particular research. Test-retest method is done when there is a questioner that contains few items, which are supposed to use for a measurement of a certain concept that has administered to a set of respondents. If the same respondents are used after few weeks or more than six months, then the correlation obtained are from two different times. This outcome from the same respondent in two different times called test-retest coefficient. The higher the coefficient, the better the test-retest reliability and the result of the test will be more consistent and reliable (Abdulkadir Uzunz, 2011). Parallel form reliability When there are two comparable sets that will be tapping for measures the similar construct and they are highly correlated then the assessing of reliability will be called parallel form reliability. In this, case both the research methodology will contain similar things and the response formats for both the studies remain same. Here the change, which is done to maintain the difference in two methods, is the sequence of the question in the questioner. In this type of research method if the two results are highly correlated then it can be said that the results are fairly certain and reasonably reliable. Internal consistency of measures With this methodology of measures, one can indicate the homogeneity of the things that can tap the construct. In this case, the research methods should be together as a set. In spite of remaining in a set, the items should has the option of independently measuring the concepts that are similar so that when respondents provide the same meaning for each item. The help of examination and their outcomes can see this type of measures whether the subsets of different items are highly correlated. Internal consistency of the research methodology can be examined by the interitem consistency reliability and the split half reliability test (Avcu, 2015). Interitem consistency reliability In this method of measuring, there is the consistency of the reliability test by the respondents who will provide an answer to every item of the measure. In this way of measuring the reliability of the items, there should be measures that are independent should have the same concept that will remain correlated with one another. There are also two types of interitem consistency reliability test, which are Cronbachs coefficient alpha and Kuder-Richardson formulas. The first one is used for the multipoint scaled items and the second is used for dichotomous items. Here is also the higher coefficient is, the better measuring instrument (Aygun Ergun, 2015). Split-half reliability By the help of this reliability measure, one can correlate the two halves of an instrument. The two halves of the measurements will justify the estimate of the methods. If the Cronbachs coefficient alpha is lesser than the split half reliability in those circumstances, which are being, underlined more than one response dimension then the measure of certain other conditions will be met as well. Looking after these measures it can be said that in all the cases interitem consistency reliability gets the perfect and adequate indexing from Cronbachs coefficient alpha factor (DeLuca, 2011). Different ways of assessing validity Different types of validity assessing methods are Content validity, Criterion validity and construct validity. Content Validity In the assessment of validity where measures are adequate and include representative item set is in content. When the scale of measuring item represents the higher domain of universe of concept the greater the validity of the content is. The content validity will be well delineated by the different function of dimension and elements of the measurement process. One of the minimum indexes of content validity is the face validity. This is the indication of those items that are intended for a concept to measure (Endo et al., 2014). Criterion-related validity This is the validity that is established during the measurement differentiates of an individual on a expected or a predictable criterion. This type of validity demonstrates the correlation of the statistical relationship between job performance and the test performance. The Criterion-related validity is of two type Concurrent validity If there are validity test at the same time when the test is given then it is known as the concurrent validity Predictive validity If there is a validity test that is done before and then the criterion are given to the method then this is known as the predictive validity (Fikkers, Piotrowski Valkenburg, 2015). Construct Validity This type of validity measure involves the requirement of demonstration about the measure of the test that measures the characteristic of the claimed measure. This type of characteristic is important for the successful completion of the job. There are also two different type of construct validity. Convergent validity This type of convergent validity is generally established because there are two different measuring instruments are used which are similar and correlated with each other. Discriminant validity In this case they are based on the same theory, but the variables are different from each other. In this case, the variables remain uncontrolled because the variables are predicted for the measurement instrument (Haner Rude, 2015). Validity evidence There are three ways by which one can obtain validity evidence Evidence based on content measure is done by studying the construct, test content is examined then it is to decide about the representation of the adequate test content. Experts do this. Evidence based on internal structure determination of dimension, which will be, used known as factor analysis. Item will be examined for homogeneity and coefficient alpha will be calculated. Evidence based on the relation with other variables Test scores are related to certain criteria. Correlation is done between the test score of the same construct and another construct to obtain convergent evidence (Leung, 2015). Reference List Bryman, A., Bell, E. (2015). Business research methods. Oxford university press. Cooper, D. R., Schindler, P. S., Sun, J. (2006). Business research methods(Vol. 9). New York: McGraw-hill. Abdulkadir Uzunz,. (2011). Reliability and validity towards environment attitude scale for secondary school students. Educ. Res. Rev., 6(16). doi:10.5897/err11.236 Avcu, R. (2015). Turkish Adaptation of Utley Geometry Attitude Scale: A Validity and Reliability Study. Eurasian Journal Of Educational Research, 15(58). doi:10.14689/ejer.2015.58.1 Aygun, O., Ergun, A. (2015). Validity and Reliability of Sun Protection Behavior Scale among Turkish Adolescent Population. Asian Nursing Research. doi:10.1016/j.anr.2015.04.006 DeLuca, C. (2011). Interpretive validity theory: mapping a methodology for validating educational assessments. Educational Research, 53(3), 303-320. doi:10.1080/00131881.2011.598659 Endo, A., Suzuki, M., Akagi, A., Chiba, N., Ishizaka, I., Matsunaga, A., Fukuda, M. (2014). Reliability and Validity of the Upper-body Dressing Scale in Japanese Patients with Vascular Dementia with Hemiparesis. Occup. Ther. Int., 22(1), 10-18. doi:10.1002/oti.1378 Fikkers, K., Piotrowski, J., Valkenburg, P. (2015). Assessing the Reliability and Validity of Television and Game Violence Exposure Measures. Communication Research. doi:10.1177/0093650215573863 Haner, M., Rude, S. (2015). Establishing the Reliability and Validity of a Performance Measure of Big Picture Appraisal. Cognitive Therapy And Research. doi:10.1007/s10608-015-9688-2 Leung, L. (2015). Validity, reliability, and generalizability in qualitative research. J Family Med Prim Care, 4(3), 324. doi:10.4103/2249-4863.161306